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Template:Reallife-canon Coca-Cola is a soft drink produced by The Coca Cola Company, which is based in Atlanta, Georgia.
New Coke
"Well, actually it didn't taste exactly like shit, whatever shit tastes like. It tasted more like a combination of turpentine and bacon grease, with a little sugar an fizzy-water throwed in." — Forrest Gump[1]
The New Coke fiasco occurred in 1985, when The Coca-Cola Company introduced a new formulation of their flagship product that was universally detested by consumers. This event is satirized in the Gump & Co. Everyone in the company, including Vice President Alfred Hopewell and his wife Alice Hopewell, describe its taste as awful, and say that almost nobody can drink it without gagging.
Forrest Gump is similarly disgusted by the drink, and sets about in Alice Hopewell's kitchen, clumsily adding "twenty or thirty" kitchen goods to it to improve the taste - and he does. His resulting formulation amazes Alfred Hopewell, who compels Forrest to come to Atlanta when Forrest cannot immediately reproduce his improved drink.
References
- ↑ Groom, Winston. Gump & Co. New York, NY: Pocket Books, 1995. Page 33. Print.